How You Can Build Company Culture During a Pandemic

Tanner H
November 30, 2020

There has been an increasing degree of importance placed on company culture by employees. Many businesses have responded, but the current pandemic environment has thrown a wrench into many business's attempts to build their culture. When so much of company culture is about how people connect with one another, what's a business to do?

Connecting While Distancing

Social distancing continues to be the order of the day, right up there with wearing a mask correctly. This can make connecting more difficult than it used to be, but that doesn't mean it's impossible. Far from it, in fact. You can host virtual meetings and gatherings over Zoom or another platform that allows as much distancing as participants want. If your business hosts company parties, consider hosting smaller groups that will make it easier to stay six feet apart. Depending on local guidelines, you can do activities together that allow you to maintain an appropriate social distance. Source

Remember the Remote Employees

With 31% of employees leaving within the first six months of being hired, you need to find ways to retain and engage remote employees. They may not be coming to work on site, but they are still important members of your team and deserve to be included. With the boom in virtual meetings and video conferencing, it's possible to still meet face to face, albeit in a different way than normal. Staying in touch via communication platforms like Slack makes it easy for employees to chat with one another individually and in groups, while texting and email are as popular as ever. All of these methods allow people to communicate from virtually any location, remote or otherwise. Source

Protect Employee Morale

The isolation that has resulted from the pandemic has taken a toll on many people's mental health. It's likely that at least some of your employees are struggling as a result. Take steps to protect employee morale to help retain your employees and maintain productivity. Be there for them as an employer. Support their need for time off as necessary. You may have to allow a degree of flexibility as people try to navigate these uncertain times. It will be challenging, but the loyalty you'll be building in your employees can be a great reward. Source It can be tough to build your company's culture during a pandemic, but there are ways to make it work. Find ways to connect while practicing social distancing. Don't forget to include remote employees in your efforts. Take steps to protect employee morale. Your employees will notice and appreciate your efforts, likely rewarding you with increased loyalty as a result. Read this next to learn more about how Coworks is helping those on the frontlines of the pandemic: Coworking Battles COVID