We live in the digital age. Thanks to the power of technology (companies like Uber, AirBnb, and Postmates) consumers expect a level of service and convenience in the places they stay, where they eat, and how they travel. Similar changes are also occurring in the way these consumers work. Thanks to powerful tech like slack, hangouts, and cloud computing, we are no longer confined to a desk to get work done and collaborate.
The shared digital economy has created new opportunities to collaborate without needing to be next to each other. Yet, paradoxically, we as humans still crave the camaraderie, energy, and relationships that a traditional, physical office can provide. Through the combination of these two opposing concepts, we have seen a workplace evolution emerge: Coworking.
Coworking represents a fundamental working change, and it is a cultural shift.
It is the culmination of the flexible work (powered by technology tools), the convenience of shared work spaces, and the community needed to promote a productive and engaged work environment. It is work space, as a service, and it is undoubtedly the future of work.